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![]() The role of creativity: Pirsig argues that quality work requires creativity and a willingness to explore new ideas. This requires a focus on attention to detail, thorough testing, and a commitment to continuous improvement. In the tech sector, quality is essential for building products that meet customers' needs and expectations. The importance of quality: Pirsig's book emphasizes the importance of quality work and the pursuit of excellence. Moreover, leaders can directly apply Pirsig's ideas to tech sector roles: Robert Pirsig's Zen and the Art of Motorcycle Maintenance offers valuable insights into the nature of quality work and how it can be achieved in any field, including the tech industry. Marketing can now use ChatGPT or similar tools to draft a narrative that is sometimes divorced from fact. Recruiters wait for candidates to apply as opposed to directly targeting talent. For example, sales reps wait for the lead from demand generation instead of making the targeted call on their own. ![]() Without a deep grounding in the "why" of work, many use the tools and technology- enabling solutions to make their job easier while not considering the craft inherent in their roles. ![]() That said, when evaluating teams' performance, conventional wisdom maintains that 80% of the work gets fulfilled by 20% of the team. Technical advances that support how work gets done, whether in sales, marketing, recruiting, or engineering, have increased the output of teams in the tech sector.
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